Privacy Policy

Who we are

FORM ("we," "us," "our") is an online fitness coaching platform operated by FORM Coach. This policy explains how we collect, use, and protect your personal information when you use our website at formcoach.co and related services.

Information we collect

Information you provide

Account details: name, email address, password
Profile and fitness information: fitness level, goals, equipment
Payment information: processed securely by Paddle (we do not store full card numbers)
Messages sent through in-app chat with your coach
Contact form submissions: name, email, message content

Information collected automatically

Usage data: workout completions, exercise views, feature interactions
Device and browser information: device type, OS, browser type
Analytics data: pages visited, time on page, referral source (Google Analytics and Hotjar)
Cookies and similar technologies

How we use your information

Provide and personalize training programs and coaching experience
Process payments and manage subscriptions
Send transactional emails (welcome, trial ending, receipts)
Improve our platform and develop new features
Respond to your support requests and inquiries
Ensure platform security and prevent fraud

Data sharing

We do not sell your personal information. We share data only with service providers necessary to operate the platform: Paddle (payments), Mux (video hosting), Google Analytics (usage analytics), Hotjar (user experience analytics), and Intercom (support chat).

Data retention

We retain your account data for as long as your account is active. You can request deletion of your account and associated data at any time by contacting us at contact@formcoach.co.

Your rights

You have the right to access, correct, or delete your personal data. You can also object to or restrict processing, and request data portability. Contact us at contact@formcoach.co to exercise any of these rights.

Contact

For privacy-related questions, contact us at contact@formcoach.co.